2025 has been a key year for Rand. A year of growth, consolidation, and above all, real impact for the people who trust us to put their money to work.
We’re not just talking about metrics. We’re talking about changing financial habits, building trust, and a community that proves smart saving is for everyone.

From download to real saving: sustained growth in 2025

During 2025, the Rand app reached 16,123 downloads. What truly matters is not just the number, but what it represents:
from those downloads, 6,700 people became new active users, who are now using Rand to save, generate returns, and grow their money in a simple and transparent way.

These new users are distributed across generations as follows:

• Millennials: ~39%
• Generation Z: ~35%
• Generation X: ~22%
• Boomers: ~4%
• Silent Generation: ~0.1%

A clear sign of something essential: Rand is not an app you try and forget. It’s an app you keep.

A diverse, digital, and growing community

Regarding gender distribution among Rand users in 2025:

• Men: ~74%
• Women: ~26%

A clear starting point to continue promoting financial education and bringing smart saving closer to more people, especially those who have traditionally been left out of the financial spotlight.

From a geographic perspective, the cities with the highest number of users in 2025 were, in this order:

Barcelona, Madrid, Valencia, and Alicante

Four cities that reflect the country’s economic and digital momentum, and from which Rand continues to expand across Spain.

Real economic impact: when saving truly makes a difference

2025 was not only a year of user growth, but also of direct impact on our community’s finances:

• Over €2,000,000 distributed in benefits among all users
• Over €120,000 in referral and affiliate bonuses, rewarding those who recommend Rand
• Over €40,000,000 deposited in the Earn account, a clear sign of our users’ trust

Because saving should not be a future promise, but a tangible reality.

And there’s more. The sustained growth of our users, both long-standing and new, is also reflected in their saving habits.
What do we mean by this? Based on observed behavior, users tend to automate a certain monthly amount and allocate it to saving with Rand.

This makes us proud. We’re proud of a society that is conscious about saving—and that also trusts companies like Rand to do so.

This is the Rand community today

Taking all active Rand users in 2025 into account, the overall generational distribution is:

• Generation Z: ~44%
• Millennials: ~39%
• Generation X: ~15%
• Boomers: ~2%
• Silent Generation: ~0.1%

A young, informed community that is increasingly aware that leaving money idle is no longer an option.

Looking ahead

2025 was the year Rand proved that another way of saving is possible: no fine print, no friction, and real results.

Thank you to everyone who is part of Rand and who, day after day, proves that when money moves well, it works for you.

And now, all together, on to 2026.

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