April 27, 2023
How to start a business 101: challenges
Starting your own biz is exciting! Today we talk about some of the challenges you’ll face while you make it to the top.

Starting your own business is like a roller coaster! It’s exciting, it’s scary and your parents are just as worried.

When you’re a business owner, you face a ton of different challenges. But with the right mindset and approach, you can turn your business into a success story and make the cover of Time Magazine within the year — OK, that last bit is a stretch but we just want you to know that we believe in you ❤️

Here are some of the biggest challenges you’ll face as a founder and how you can tackle them:

1. It’s less fun without funding

One of the biggest challenges for any young company is securing funding. Whether from investors or banks, it can be difficult to get the financial support you need to get your business off the ground.

An effective approach is to build relationships with investors and other business leaders through networking and simply being persistent. Additionally, you can explore alternative funding options: crowdfunding, grants, and government funding programs are all good choices.

Another idea is to write a solid business plan that shows the potential of your business and its ability to generate revenue 💰 This will make it look more appealing to investors!

2. Finding your team

Building the right team is crucial for the success of any company, but it can be difficult to find the right people who share the same values. To attract the crème de la crème puts croissant down, you’ll have to be able to sell your vision and show that your startup is a great place to work at.

You should also focus on hiring people with the right skills and experience, and be willing to invest in training and development to help them grow 🌻

3. Competing with bigger fish

As a new business, you’ll often end up facing well-established companies with more resources and experience.

In order to be competitive, you’ll need to differentiate yourself and offer something unique. This could be a new product or service, a unique business model, or a new approach to customer service. An example close to home is Rand’s Prize account!

4. Balancing short-term and long-term goals

Startups need to focus on both immediate revenue and long-term growth. This can sometimes be hard, as it’s easy to get caught up in the day-to-day and lose sight of the bigger picture. You’ll need to set clear goals and regularly review your progress to make sure you’re right on track 📈

5. Staying on top of trends

Young companies need to stay on top of industry trends and be ready to adapt to new technologies and market changes. Never stop learning and always keep yourself up to date about the latest developments in your industry.

6. Dealing with uncertainty 🤷

Starting a business is full of unknowns, from market trends to partnerships not working out the way you expected. You’ll need to become comfortable with the idea of risk and uncertainty, and be able to make decisions quickly when faced with new challenges.

7. Building your customer base

Acquiring and retaining customers is one of the most important challenges for any company. To build a loyal customer base, you’ll need to understand what your customers want and what they need. Of course, you’ll also have to provide them with a top-notch product or service — but that’s why you’re here right 😉 You’ll also need to be able to market your business effectively and create a strong brand that resonates with your target audience.

8. Cash rules everything around me (aka managing your cash flow)

Young companies need to manage their cash flow carefully to ensure they can continue to operate and grow. This can be hard, especially in the early stages of your business when revenue may be limited or the urge to splurge is high. You’ll need to budget effectively, anticipate cash flow needs, and be aware of your expenses. Basically, the same as budgeting in your personal life.

9. Building a brand

Let me tell you: it is crowded out there! Startups need to build a strong brand to stand out. This means creating a unique identity: a messaging and visual identity that reflect your business values and your mission. A strong brand will help attract customers and investors, and make it easier to grow your business.

10. Staying motivated 🤟

Starting a business can be a long and arduous journey. It’s important that you stay motivated throughout the whole process. Of course, you’ll need to be passionate about your business and believe in its mission. Make sure to surround yourself with supportive friends, family and colleagues, and take time to celebrate small wins along the way!

Starting a business isn’t easy, but it’s a fun and challenging adventure. With the right mindset and strategy, you have the keys to get things moving in the right direction. You’ve got this!